Ben 10 Watches are popular because kids can pretend they are saving the world from it's horror. I think they are great because kids can explore their imagination. When Ben discovered the power of Omnitrix he realised that he has a responsibility to help other friends and people. Omnitrix watch is a great gift for kid who wants to ""save the universe from alien monsters"". Great gift for any ben 10 fan or collector! So much fun!