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Chaotics: The Business of Managing and Marketing in the Age of Turbulence

Chaotics: The Business of Managing and Marketing in the Age of Turbulence
  • Authors:Philip KotlerJohn A. Caslione
  • Publisher:AMACOM
  • List Price: $25.00
  • Buy New: $17.21
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  • Languages:English (Published), English (Original Language), English (Unknown)
  • Media:Hardcover
  • Number Of Items:1
  • Pages:224
  • Shipping Weight (lbs):1.09
  • Dimensions (in):6.3 x 1 x 9.3
  • Publication Date:May 15, 2009
  • ISBN:9780814415214
  • EAN:9780814415214
Availability:Usually ships in 1-2 business days

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Synopsis
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
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